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The Avenue at American Dream

The Avenue at American Dream logo and collateral for Sept. 2021 Grand Opening



Website Design

Art Direction

Print & Collateral

Branding & Identity

Client   / 

American Dream

Collaborated with the CCO and Creative Director to brand and design The Avenue at American Dream's logo and collateral. The logo became a fabricated sign in the center and the main identifier for the luxury section of the center. During the Sept. 2021 grand opening, I had the opportunity to create a plethora of print Ad's to promote the opening, the biggest two publications being the New York Times and WWD (Woman's Wear Daily).

In addition to creating the print Ad's we also had a campaign simultaneously running on the digital network on-site featuring all in house styled photography. At the grand opening, there were also a myriad of cultivated styled mannequins paired with fine art, which we coined as the "Intersection - where art meets fashion". Each look/art piece set up had it's own plaque for guests to also learn more about the designer or artist. Truly one of the highlights of my career so far and so happy to be apart of something so ground breaking!

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